Privacy Policy

The Cellar Lumber Company is committed to protecting the privacy of our website users. This Privacy Policy is a statement that discloses some or all of the ways our website collects, uses, discloses and manages the data of its visitors and customers.

What information is collected?

We receive, collect and store any information you enter on our website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We also collect personally identifiable information (including name, email, password, communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile.

YOU DO NOT HAVE TO PROVIDE US WITH YOUR PERSONAL INFORMATION TO BROWSE THE WEBSITE. However, if you do not provide your Personal Information, you will not be able to use certain features of the Website.

How do we collect information?

When you complete and submit a form such as, but not limited to, requesting a quotation, as part of the process, we collect personal information you give us such as your name, address and email address. Your personal information will be used for these specific reasons only.

Why do we collect the personal information?

We collect such Non-personal and Personal Information for the following purposes:

To provide and operate the Services;
To create aggregated statistical data and other aggregated and/or inferred Non-personal Information, which we or our business partners may use to provide and improve our respective services;
To process transactions that you initiate through the Website, such as to respond to any question you ask us through the Website or to process your entrance into any promotion through the Website.
We use IP addresses to track and aggregate Automatically-Collected Information.
To process transactions that you initiate through the Website, such as to respond to any question you ask us through the Website or to process your entrance into any promotion through the Website
To comply with any applicable laws and regulations.

Do we use cookies?

Yes, when you visit our Website, one or more cookies is(are) placed on your hard drive to make your interaction with the Website easy and meaningful. A cookie is a small file that is transferred to your computer’s hard drive through your Web browser, and the cookie assigns your computer a unique, random number that acts as a sort of anonymous ID. Standing alone, cookies do not personally identify you; rather, a cookie identifies the computer you use to access the Website. A cookie cannot read data off of your hard drive. Unless you choose to identify yourself to us through the Website, such as by filling out a form, you remain anonymous to us when merely browsing the Website; the cookie alone will not allow us to identify you personally.

Cookies enable us to recognize your browser and capture and remember certain information. We may use cookies to remember your personal settings, pre-fill forms for you by saving your preferences for future visits, and compile aggregate data about Website traffic and Website and advertisement interaction so that we can offer better Website experiences and tools in the future. We may use information from cookies to help us provide you with information about us and our Website.

Most browsers automatically accept cookies, but you may be able to disable the acceptance of cookies at any time by changing the preferences in your browser. Most browsers also allow you to change the settings to require that the browser notify you when you receive a new cookie. If you disable your web browser’s ability to accept cookies, you will be able to browse the Website, but you may not be able to successfully use various features of the Website.

Third-Party Cookies and Website Analytics

We may contract with third-party service providers to assist us in better understanding our Website users and to provide targeted advertising to you. These third parties may track and analyze Website usage information. You may encounter cookies from these third parties on certain pages of the Website, which we have allowed. These third-parties are only given Automatically-Collected Information and are not given Personal Information of our Website users. The information we receive from these third-party service provides may be re-associated with your Personal Information after we receive it back from the third parties. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

Do we disclose any information to outside parties?

We do not sell, rent, trade, share, or otherwise transfer your Personal Information to third parties for their own uses. However, we do provide your Personal Information and Automatically-Collected Information to our agents so that they can perform services on our behalf, including assisting us in operating our Website, conducting our business, performing marketing services, and/or providing services to you. These parties are not authorized to use your information for any purpose other than as described here, and these parties are required to keep this information confidential.

We may transfer any and all Personal Information and Automatically-Collected Information to a third party in the event of a sale or transfer of assets or other disposition of all or any portion of our business. We will make reasonable efforts to notify you when your Personal Information and Automatically-Collected Information is transferred to any third party under this paragraph by posting such notice on the Website. Unless you consent otherwise, your Personal Information will remain subject to the promises made in this Policy even after the transfer. But any Personal Information and Automatically-Collected Information is transferred to any third party under this paragraph by posting such notice on the Website. Unless you consent otherwise, your Personal Information will remain subject to the promises made in this Policy even after the transfer. But any Personal Information and Automatically-Collected Information you provide after the transfer will likely be subject to a new privacy policy, and you should review that policy.

Notwithstanding anything to the contrary in this Policy, we may release your Personal Information and Automatically-Collected Information, without your consent and without additional notice to you, when we reasonably believe release is appropriate to comply with the law, judicial proceeding, court order, or other legal process; to enforce this Policy or to protect, establish, or exercise our rights or defend against legal claims; or to protect our or others’ rights, property, or safety.

Third party links

This Policy applies only to the Personal Information and Automatically-Collected Information collected through the Website. Occasionally, at our discretion, we may include links to third-party websites, products, or services on our Website. For example, we link to myeshowroom operated by eShowroom, LLC in order to provide information on the products that are included in our eShowroom Product Selection Guide. Third party sites may have separate and independent privacy policies, and we recommend that you review such policies to determine what information about you may be collected and used when you use the third-party sites. Your use of such third-party sites is not governed by this Policy. We have no responsibility or liability for the content of these linked sites or for the practices of the owners and operators of these linked sites. Nonetheless, we seek to protect the integrity of our Website, and we welcome any feedback about these third-party sites to which we link on our Website.

Online Privacy Policy Only

This online Policy applies only to information collected through our Website and not to information collected offline.

Security; Legal Disclaimer

We use commercially-reasonable physical, technological, and managerial security measures to assist in protecting against the loss, misuse, unauthorized access to, and alteration of Personal Information and Automatically-Collected Information that is under our control. This includes the use of firewalls, intrusion detection, vulnerability scans, and other security measures.

Unfortunately, no data storage system or system of transmitting data over the Internet can be guaranteed to be 100% secure. While we employ reasonable measures to protect your information, we cannot guarantee or warrant that unauthorized third parties will not defeat those measures or use your non-public information for improper purposes. As a result, we cannot guarantee the security of our servers or any Personal Information or Automatically-Collected Information provided to us in connection with your use of the Website.

Retention and Storage

We may retain Personal Information and Automatically-Collected Information in our databases as long as is required to fulfill the purposes described in this Policy, and in accordance with any existing document retention policies and applicable laws. This period may extend beyond your relationship with us, but it will only be as long as is necessary, in our discretion, to collect any fees owed; to comply with any applicable law, rule, regulation, or guideline; to prevent fraudulent activity; to enforce this Policy; to resolve disputes; to protect ourselves against liability; and to allow us to pursue available remedies and limit any damages we may sustain.

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.